Wednesday, May 9, 2007

Google Improves Analytics

Google has started to roll out what it calls an improved version of its web analytics software. The site is now designed to make reading the numbers and charts a bit easier/cleaner and quickly presentable.

Although the update has been made to some, Google explains that they'll be sending emails to the individuals who have accounts with the program when they have been updated to the new system. They are also allowing temporary use of the previous version of the online software if you can't find the numbers you're looking for with the new flashy reports.

After quickly scanning through some of the reports for website I have with Google Analytics its clear that they have made things easier to understand. The previously combined report of pageviews and visits with different scale numbers made it difficult to view how your site is doing in both those categories. The new improvement makes selecting data ranges and comparing them to other data ranges that much easier. Now you can tell how your numbers look compared to a month ago at the same time quickly and easily.

It isn't as easy to find the locations of all the previous information provided in Google Analytics but I believe its all in there, even if its hidden in the back. Check out some of the features from the Google provided demo.

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