Google Adds Ads

Over the weekend, Google announced that they were adding to their internet, tv, newspaper, and radio advertising efforts. Adscape is the newest acquired company by Google and was one that was pushing its way into in game advertising.

Adscape's site, now showing a FAQ about the Google acquisition, explains:

"Adscape Media is a small in-game advertising company based in San Francisco California. Adscape Media offers dynamic delivery of advertising with plot and storyline integration - making its solutions a truly interactive marketing platform. Adscape Media supports sophisticated demographic and geographic targeting and also provides a robust reporting interface for marketers."

In game advertising is a new approach, and Google must find a significant amount of value in the method to purchase a company with no significant track record in a new approach to advertising.