Adobe's New Media Player

Adobe announced today that they'll be entering the Media Player market to compete with Microsoft Media Player, Real Media Player, and Apple's Quicktime.

With proven track record of providing online video options through their flash based software Adobe instantly stands on stable grounds in the increasingly important online video market.

Some of the features that their new media player will offer include the ability for users to save copies of video they access on the web to their hard drives and personal media devices and even mobile phones. In accordance with the web 2.0 movement, the Adobe media player will also support RSS feeds.

One of the most interesting technological aspects of their new video system is its increased ability to provide relevant advertisements to end consumers. A future partnership with Google may be a very interesting possibility.