Google Adds Video Conference Firm to Portfolio

Google announced that they've acquired Marratech - A Swedish based company that has been developing browser based video conferencing software.

LONG TERM STRATEGY

This new addition to Google could be vital to the companies long term strategy. It has been clear since Google acquired Writely and developed it further into the impressive Google Docs and Spreadsheets that the company is big on collaboration. The potential of working productively over the internet continues to look as a strategy Google supports. Video conference capabilities would only improve collaboration efforts.


FUTURE INTEGRATION WITH GOOGLE DOCS AND SPREADSHEETS?

With Google preparing its Presentation addition to the office suite its developing it won't be long before we see solid solutions that will allow individuals to not only create presentations but also present them over the internet with the addition of Marratech's technology.

GOOGLE VIDEO CHAT

You can also see how the addition of video conferencing would help them in the Instant Messenger field. While MSN, AIM, Yahoo, and Apple's iChat all offer ways to Video conference Google Talk is still limited in many of its features. Video conferencing capabilities will help position itself for the future of instant messaging. Don't be suprised when Google Releases an update to Google Talk that includes video conferencing capabilities.